Marketers
even now have had no formal training
at all. None.
Too many marketing decisions are made on instinct, habit, and hope.
MINT can change that for you and your team — with proof of what really
grows revenue, and most importantly, the actions you need to take (and avoid!)
to apply marketing science successfully.
One version of the truth about marketing effectiveness.
MINT is a comprehensive Marketing Training program. We deliver
a foundation of marketing principles that actually drive business growth. More importantly, we demonstrate how you can turn them into action.
We believe you'll be surprised what can be achieved in a short time.
Build and reinforce One Version of the Truth
- Establish pillars for action planning to drive growth. Empower more powerful and efficient Marketing decision-making
- Upskill Marketers in understanding and practice, evolving them to become more valuable and competitive
- Provide common Brand and Marketing language across the organization; induct new joiners; brief agencies on business priorities
Mint: built by practitioners.
Not theorists.
Jason Chebib
Strategic planner, marketer and one of the world's pre-eminent marketing trainers. Ran Marketing training globally for Mars Inc., wrote the marketing playbook at Diageo, and built System1's training offering. IPA Effectiveness Award holder. Multiple Gold APG Campaign Planning Awards. Has been an ANA Committee Chair and Co-Chair, Marketing Society NY; Fellow and Marketing Leadership Award winner. Capstone Lecturer at City University NY.
Gau Narayanan
Strategic, creative agency leader and CMO with a rich marketing training background. Helped launch Airbnb, Google & YouTube into new geos, created Guinness' global strategic brand positioning, and developed award-winning work for Diageo and Mercedes-Benz.
Let's talk.
Ready to transform your Team's skill set and invest in them
to become powerful Marketers?
We'd love to hear from you.
Or DM Jason Chebib or Gau Narayanan on LinkedIn.