EST·2025 MINT MARKETING TRAINING

Putting Marketing Science into Practice.
Evidence-based Marketing training built to drive measurable commercial growth.
Designed for teams who want to grow sustained revenue.

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Challenging times

Every year, Marketers are asked to do more with less… while also facing new, more complex challenges.

And through all this, most Marketers are getting little or no help understanding how Marketing really works.

Marketers deserve bespoke training
Around 70% of Marketers

even now have had no formal Marketing training at all. None.

Too many Marketing decisions are made on instinct, habit, and hope. MINT can change that for you and your team — with proof of what really grows revenue, and crucially the actions to take (and avoid!) to apply Marketing science successfully.

Democratizing Marketing Expertise

Marketing Training isn’t evenly distributed.

Too often, Marketing science and training wind up reserved for the biggest organizations with the deepest budgets, or kept to regional centers of excellence, or hubs like London, New York, Dubai or Singapore. A key goal of MINT is to distribute Marketing knowhow as widely as we can, to equip Marketers to scale revenue growth everywhere, including in faster growing regions.

About MINT

MINT is comprehensive new Marketing Training

built on the best available Marketing science, to drive business growth faster and more effectively. MINT is run by two senior practitioners with a deep understanding of not only Marketing principles but their real-world application. We turn Marketing principles into actions you can take. Starting the next morning.
You’ll be surprised how much improvement can be achieved in as little as 20 hours.

What to expect from MINT

Three things your team keeps – long after the training ends.

The Curriculum

9 Modules.
To drive real results.
In as little as 20 hours’ Training.

Everything you need to transform your Team’s understanding of Marketing and how to do it effectively.
Scroll down, or click on any module for a taste of its key topics.

MINT MODULE 1 A NEW ERA IN MARKETING
MINT MODULE 2 WHAT REALLY GROWS REVENUE
MINT MODULE 3 HOW PEOPLE REALLY BUY
MINT MODULE 4 HOW TO BE EASY TO BUY
MINT MODULE 5 AI: MARKETING TO THE MACHINES
MINT MODULE 6 HOW TO BE EASY TO REMEMBER
MINT MODULE 7 USING MEDIA TO DRIVE GROWTH
MINT MODULE 8 THE POWER OF CREATIVITY
MINT MODULE 9 THE METRICS THAT MATTER
Who We Are

MINT: built by practitioners.
Not theorists.

Experience ↓ Endorsements ↓
Jason Chebib

Jason Chebib

Co-Founder

Strategic planner, marketer and one of the world’s pre-eminent marketing trainers. Ran Marketing training globally for Mars Inc., trained the global Diageo Way of Brand Building for six years, and built System1’s training offering. Jason has 16 years’ experience training dozens of Marketing teams worldwide. He has been ANA Committee Chair, Co-Chair of the Marketing Society New York, Fellow and TMS Marketing Leadership Award winner. Capstone Lecturer at City University NY. IPA Effectiveness Award holder and multiple Gold APG Campaign Planning Awards.

Gau Narayanan

Gau Narayanan

Co-Founder

Strategic, creative agency leader and CMO with a rich Marketing training background. Helped launch Airbnb, Google & YouTube into new geos, created Guinness’ global brand positioning, and developed award-winning work for Diageo and Mercedes-Benz. Worked with start-ups and scale-ups on Marketing strategy, positioning and go-to-market. Also spent time as CMO transforming Marketing at a scale-up architecture and design group. Gau has been training Marketing teams from ABI, Diageo, HP, Mars, Mercedes-Benz & Oppo for over a decade.

Experience

The experience behind MINT.

Organizations where we have designed and delivered training

At scale
  • #1 international spirits company — trained senior leadership, then rolled out to the full company (Insight Impact Award, AURA)
  • Global top-2 snacking and confectionery company — global training program (Marketing Leadership Award, The Marketing Society)
Brand-side
  • Global top-3 branded dairy company
  • Global top-2 petcare company
  • US top-10 grocery retailer
  • World’s #1 privately held spirits company
Agency-side
  • World’s #1 independent creative agency — senior leadership
  • World’s leading independent brand design agency
  • A leading creative effectiveness testing agency
Endorsements

Don’t just take it from us…

CMO & Author

“After decades working on some of the world’s most successful brands, Jason has synthesized his knowledge into a high-impact training course. It will upskill your teams with the most pertinent marketing science — memorable and easy to action.”

Andrew Geoghegan  CMO, and author of Effective Brand Building (Kogan Page)

Client

“Jason’s presentation to our marketing group demonstrated an impressive command of marketing and data principles and strategy. We left with more confidence in our ability to drive brand growth, and to measure the things that really matter.”

Chris Pyle  VP Marketing, Delta Dental VA

Brand Marketer

“Jason brings way more than the average practitioner to Marketing. His new Marketing training program is an essential investment for any Marketing Director: an opportunity to improve the capability of your team, and to learn from one of the best in the field.”

Ruth Tobbell  Brand Marketer & independent Marketing Consultant

What participants say

Live MINT courses — New York and London

London

“To enter into the science of Marketing to such a depth is no easy task, but it was engaging, informative and deeply thought-provoking. It has left us with lasting tools to grow our influence and reputation with our stakeholders.”

New York

“Loved all the evidence-based examples to re-ground in the ‘why’ behind the essential marketing principles.”

London

“The course has really helped me refocus and give a North Star to what we’re trying to achieve, which can get lost at times.”

New York

“Working on real client challenges – the discussions and workshopping portions were really good.”

4 of 27 written responses from participants on live MINT courses, submitted anonymously at our request.

Contact Us

Let’s talk.

If you’re ready to transform your Team’s skill set, and invest in them becoming confident, effective Marketing experts, we’d love to hear from you.

Jason Chebib
jason@mint.us.org JASON ON LINKEDIN
Gau Narayanan
gau@mint.us.org GAU ON LINKEDIN